A powerful read. Hyper relevant for engaging the new consumer patterns in our digitally-driven world.  Where we have been to where we need to be.  Adema provides a compelling roadmap for consumer-centric engagement. No more Dragons.

Chris Kern

Vice President, Health First – Foundation

This book gives a great overview of digital marketing how we got here, what it is and what it is not. In a thought-provoking manner, it challenges the reader to think differently about marketing in the digital age.

Jeff Bakker

Senior Director Of Marketing, The Janssen Pharmaceutical Companies of Johnson & Johnson

Here Be Dragons will make you THINK. So be bold. Suspend what you think you know long enough to empower the necessary mind shift, consumer-centric approaches and powerful strategies this work offers. Let it in. Try it on. Be the agent of change your brand desperately needs.

Derek Lackey

Managing Director, Newport Thomson. Chairman, Response Marketing Association

Kevin Adema is an experienced practitioner, thought leader and educator on digital-first for strategic marketing. It’s not surprising therefore that this excellently written book brings the same clarity and wisdom that we’ve come to expect from Kevin’s work. ‘Here Be Dragons’ is a must read for any marketer looking for actionable insights and frameworks to deploy powerful digital strategies that put the customer at the heart of their business transformation.

Tim Ellis

Founder and CEO, The Digital Transformation People

Transformation isn’t an option. Today’s customers are demanding a radically new brand experience and Here Be Dragons brilliantly unpacks the road map for customer-centric relevancy, engagement and loyalty. A must read for today’s business leader.

Rich Huisman

President, Jent Consulting

The smartphone has changed the world since its introduction in 2007, putting a personal computer into everyone’s pocket. Digital channels such as websites, mobile app, social media and instant messaging have become ubiquitous and seamlessly integrated into everyday life.

This shift has changed the game for Marketing by reducing the effectiveness of traditional advertising methods and introducing the possibility of bi-directional communication with the target audience.

In this book, Kevin provides a comprehensive breakdown of the mindset change required, introducing proven frameworks to help align marketing strategies and tactics with a customer centric, Digital First world.

Simon Chan

Co-Founder Technology Business Partners, 2018 LinkedIn Top Voice